Social Media Community Lead

US-FL-Bradenton
3 months ago
ID
2017-3790
# of Openings
1
Category
Marketing

Overview

Want to love what you do in an environment that values learning and growth alongside other high-performing individuals? If you answered yes, IMG Academy is hiring.

 

About IMG Academy

IMG Academy is one of the world’s largest and most advanced multi-sport training and educational institutions. IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and out of sport by providing world-class teaching and coaching, tailored programs and professional facilities. Based in Bradenton, Florida, IMG Academy also serves as a training and competition venue for amateur and professional teams, a host site for a variety of events, and a hub for sports performance research and innovation.

 

We are seeking curious, caring individuals who align with our core values:

  • Passionate Soul: Love what you do
  • Open Mind: Never stop learning and growing
  • Champions Spirit: Strive for greatness
  • Helpful Heart: Lift up those around you
  • Absolute Integrity: Always do the right thing

Responsibilities

Position Summary: 

Do you live and breathe all things social?

Do you understand the unique audience in each form of social media and strive to create and deliver relevant, engaging content to all?

Do you understand the impact of social media on business objectives?

Are you experienced at shaping content strategy for a brand?

 

If so, we want to talk to you.

 

He/she will also handle the tactical management of all social media marketing, including strategy, calendarization and execution across Facebook, Instagram, Snapchat, Twitter and more.  The ideal candidate is a social networking aficionado with experience in creating, updating and monitoring social media channels and measuring the effectiveness of those channels through KPI and reporting tools. This individual will be part of our in-house marketing team and expected to maintain robust online communities using a broad collection of online content delivery vehicles.

 

The social media community lead will also at times capture photography and video for social purposes.

 

Position Responsibilities

  • Work with our Management Team to create a social strategy for the IMGA brand
  • Manage presence in social networking sites including Facebook, Twitter, Instagram, and other similar community sites, posting on relevant blogs, reputation management and seeding content into social applications as needed
  • Handle the day to day creation of content, manage distribution efforts and constantly optimization for performance
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Monitor trends in social media tools and best practices
  • Work effectively within the marketing team
  • Regularly monitor and report on progress
  • Present reports defining progress, identify problems and solutions
  • Capture photography and video as needed to support marketing efforts
  • Use creative writing skills to support general needs to write copy

Qualifications

Knowledge, Skills and Ability 

  • Bachelor’s degree required
  • 2-3 years of marketing and social media experience, some of which was focusing on delivering innovation and brand strategy across digital/new media networks
  • Knowledge of using Photoshop and Illustrator to edit, resize, and crop images for use in social media
  • 1+ years of experience in online community management in a community manager, message board administrator, social network manager, or equivalent role
  • Working knowledge of social networking sites such as FaceBook, Instagram, YouTube, and Twitter
  • Knowledge of social media platforms like Spreadfast, Hootsuite and others
  • Strong organizational and analytical skills
  • Ability to proactively identify opportunities and quickly implement solutions
  • Excellent oral and written communication, presentation, organization and planning skills
  • Ability to work cross-functionally with business and IT resources
  • Capable and driven to quickly learn new technologies and continually upgrade current skill set
  • Must be very flexible and able to work in a self-directed, rapidly changing environment
  • Experience working across digital media and creative, drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy

Preferred Skills

  • Master’s degree in marketing, sports marketing, communications or related field
  • Interest in sports
  • Bilingual

Physical Demands and Work Environment

  • The role will occasionally require extended and weekend hours during peak seasons
  • The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
  • Should be able to handle outdoor temperatures for a reasonable period of time
  • Must be able to move around campus which includes gym, turf, fields, etc.
  • Ability to work flexible hours to include nights, weekends and holidays is required

EEO Statement

EOE, Veterans & Disabled

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed